Most websites have an "About" section where you may find company history such as how long they've been in business, who the first founder was, how long it's been in the family, and what the owner likes to eat for breakfast. When we talk about content, is this quality information that affects a buyer's choice or is it considered wasted space? First of all, I'm not saying that being open for 50 years isn't impressive or that your grandfather who founded the business doesn't mat