One of the things we specialize in at Muscadine Marketing is managing social media accounts. I was recently speaking with a prospective client about their marketing plan and mentioned their much-needed presence on Facebook due to the demographics of their customers. I was asked this question: "Yeah, but isn't Facebook like...dead?" Today, many people have the thought that Facebook may be close to calling it quits due to privacy issues, picky algorithm rules, or general decrea

Most websites have an "About" section where you may find company history such as how long they've been in business, who the first founder was, how long it's been in the family, and what the owner likes to eat for breakfast. When we talk about content, is this quality information that affects a buyer's choice or is it considered wasted space? First of all, I'm not saying that being open for 50 years isn't impressive or that your grandfather who founded the business doesn't mat

A Marketing Manager is a critical aid to business growth; however, it is also the #1 position that becomes a catch-all position of mundane r