One of the things we specialize in at Muscadine Marketing is managing social media accounts. I was recently speaking with a prospective client about their marketing plan and mentioned their much-needed presence on Facebook due to the demographics of their customers. I was asked this question:
"Yeah, but isn't Facebook like...dead?"
Today, many people have the thought that Facebook may be close to calling it quits due to privacy issues, picky algorithm rules, or general decreased usage among those under the age of 25. However, this is definitely not the case.
A business should use social media outlets that appeal to its customers. Marketing is as simple as this: go where your prospects are. Focus your efforts on the platforms that will speak to and influence those prospects whether that is Facebook, Instagram, LinkedIn, or something else.
Why Facebook is not dying:
- Facebook is the largest social media platform with 2.17 billion active users.
- It is the 2nd most visited website in the world.
- It's not just "old people." 57% of active users are 18-34 years old.
(Hootsuite, We Are Social)
It is important to note that although Facebook doesn't appear to be slowing down, any social media platform could choose to close its services at any given time. You do not own your pages or the contacts you collect from those platforms, so make sure you have connections to prospects and customers in other avenues such as email. Never solely rely on Facebook or any social media platform to be your only means of communication between you and your customers. A quality email newsletter and website should be involved in your communications outside of social media.
For more information on how to play by Facebook's rules, check out our blog on 8 Things to NOT Do on a Facebook Business Page.